F1 MOBILE RACING
GAME INFO
Studio: Eden Games | Publisher: Codemasters (EA)
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Genre: Racing | Platform: Android, iOS
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Engine: Unity
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Role: Lead Game Designer
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F1® Mobile Racing is a free-to-play racing game published by Codemasters, where you play as a driver and collect car parts to upgrade your Formula 1 car. The game features both PvP and PvE modes, as well as seasonal events.​
KEY ACHIEVEMENTS
Systems | Economy | Management | KPI Analysis | UX Reviews | Seasonal Events
I worked on the game as a Lead Game Designer, joining the team two years after its launch.
My key achievements include:
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Led the Game Design team to ship a game update every 6 to 8 weeks, along with a major seasonal update once per year
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Improved the feature development cycle by involving the QA team in feature kick-offs, enhancing overall game quality
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Oversaw the UX redesign of the Main Menu, Career Mode, and Seasonal Events Leaderboards to meet high usability standards
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Designed a part recycling system that made every reward meaningful to players, ultimately improving the game's KPIs
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Assisted the Executive Producer in defining roadmap priorities to further enhance the game’s KPIs
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